TAG HEUER IS “DESIGNED TO WIN” WITH NEW CAMPAIGN IN SIGNIFICANT YEAR FOR THE BRAND

Watches and Wonders, Geneva, April 1st, 2025   Following on from a long line of iconic advertising, TAG Heuer is pleased to present its latest brand campaign: Designed to Win. Distilling the essent...

The TAG Heuer Formula 1 returns with a bold array of nine new timepieces, built for speed, style, and a legacy that never slows down.

Watches and Wonders, Geneva - April 1, 2025: TAG Heuer, the Swiss luxury watchmaker synonymous with motorsport, is ready to take pole position with the latest release of nine new TAG Heuer Formul...

The Return of the Beads-of-Rice Bracelet to the TAG Heuer Carrera Collection

Watches and Wonders, Geneva - April 1, 2025:   Some designs stand the test of time, not just for their aesthetics but for the way they capture the essence of an era. In the world of watchmaking, th...

The TAG Heuer Carrera Day-Date returns, reimagined for a new era, blending timeless heritage, victory on the wrist and the fortune of a success watch.

Watches and Wonders, Geneva - April 1st, 2025   TAG Heuer, the Swiss Luxury Watchmaker synonymous with daring innovation and precision craftsmanship – proudly releases an exciting evolution of a ti...

TAG Heuer celebrates its return to Formula 1 ® with a daring creation: the TAG Heuer Monaco Split-Seconds Chronograph | F1®

Watches and Wonders, Geneva - April 1, 2025 In a sport defined by milliseconds and engineered perfection, TAG Heuer proudly announced its triumphant return as the Official Timekeeper of Formula 1® ...

SWISS LUXURY WATCHMAKER MAKES A STATEMENT AT THE GENEVA WATCHES & WONDERS FAIR.

Watches and Wonders, Geneva, Switzerland, April 1 2025 - Swiss Luxury Watchmaker TAG Heuer once again reaffirms its position at the forefront of watchmaking innovatio at Watches & Wonders 2025. ...

TAG HEUER BECOMES OFFICIAL PARTNER AND OFFICIAL TIMEKEEPER OF F1 ACADEMY

With a reputation that crosses all spectrums of automotive competition from Formula 1® to endurance racing and historic events alike, TAG Heuer is excited to partner with F1 ACADEMY™ in 2025 as an ...

A BREATHTAKING LEAP INTO THE EXTRAORDINARY

With 4.8 carats of lab-grown diamonds set in a 36mm white gold case, the TAG Heuer Carrera Date Plasma Diamant d’Avant-Garde takes watchmaking into uncharted territories.

TAG HEUER BRINGS BACK THE F1 ADRENALINE ON THE WRIST

BLENDING CRAFTSMANSHIP WITH RACING-INSPIRED DESIGN, TAG HEUER LAUNCHES FIVE BOLD NEW TIMEPIECES CELEBRATING THE BRAND’S DEEP-ROOTED CONNECTION TO MOTORSPORT, INCLUDING A SPECIAL COLLABORATION WITH ...

PURPLE REIGNS

TAG HEUER UNCOVERS SMOKY ELEGANCE WITH THE NEW TAG HEUER CARRERA CHRONOGRAPH AND TOURBILLON IN PURPLE